NFC is one of the latest wireless communication technologies, making possible variety of business opportunities. StoLPaN, a pan-European consortium of companies, universities and user groups aims to define open commercial and technical frameworks for the remote management of NFCenabled services on mobile devices. These frameworks will facilitate the deployment of NFC-enabled mobile applications regardless of the phone type and the nature of the services required. This paper describes the latest results of StoLPan consortium, the technical and business challenges of the NFC service development, interesting findings about the current issues of the NFC market, and a summary about the StoLPan application framework containing NFC technological details. Application opportunities of NFC services in the retail environment are also introduced.