Advanced industrial and consumer products are represented by engineering model system (EMS) which developed and applied by engineering activities during the whole innovation and life cycle of products. By now, this smart virtual technology become essential in the area of cyber physical systems (CPSs). Because EMS serves engineering during the whole life cycle of field operated CPS, active two-way contextual driving between EMS and cyber units of CPS offers mutual benefit. Recognizing the importance of this area, Laboratory of Intelligent Engineering Systems, Óbuda University started research in modeling methods and model structures to establish the above connection between virtual and field operated CPSs. This paper introduces latest results of this research in three closely related issues. These issues are extension of EMS for smart content based self-adaptive behavior, driving connections between driving content structure (DCS) extended EMS and relevant cyber units of CPS, and mutual activities between virtual and physical CPSs. In the background of the reported research, world level modeling system serves as virtual laboratory and assists understanding recently emerged engineering modeling problems and solutions. Results are considered as contribution to recent efforts in smart engineering, production and products.