Video Pandemics: Worldwide Viral Spreading of Psy’s Gangnam Style Video

Zsófia Kallus, Dániel Kondor, József Stéger, I. Csabai, Eszter Bokányi, G. Vattay

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Viral videos can reach global penetration traveling through international channels of communication similarly to real diseases starting from a well-localized source. In past centuries, disease fronts propagated in a concentric spatial fashion from the source of the outbreak via the short range human contact network. The emergence of long-distance air-travel changed these ancient patterns. However, recently, Brockmann and Helbing have shown that concentric propagation waves can be reinstated if propagation time and distance is measured in the flight-time and travel volume weighted underlying air-travel network. Here, we adopt this method for the analysis of viral meme propagation in Twitter messages, and define a similar weighted network distance in the communication network connecting countries and states of the World. We recover a wave-like behavior on average and assess the randomizing effect of non-locality of spreading. We show that similar result can be recovered from Google Trends data as well.

Original languageEnglish
Title of host publicationICT Innovations 2017
Subtitle of host publicationData-Driven Innovation - 9th International Conference, ICT Innovations 2017, Proceedings
PublisherSpringer Verlag
Pages3-12
Number of pages10
ISBN (Print)9783319675961
DOIs
Publication statusPublished - Jan 1 2017
Event9th International Conference on Data-Driven Innovation, ICT Innovations 2017 - Skopje, Macedonia, The Former Yugoslav Republic of
Duration: Sep 18 2017Sep 23 2017

Publication series

NameCommunications in Computer and Information Science
Volume778
ISSN (Print)1865-0929

Other

Other9th International Conference on Data-Driven Innovation, ICT Innovations 2017
CountryMacedonia, The Former Yugoslav Republic of
CitySkopje
Period9/18/179/23/17

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Keywords

  • Geo-social networks
  • Graph embedding
  • Meme dynamics
  • Online news propagation

ASJC Scopus subject areas

  • Computer Science(all)
  • Mathematics(all)

Cite this

Kallus, Z., Kondor, D., Stéger, J., Csabai, I., Bokányi, E., & Vattay, G. (2017). Video Pandemics: Worldwide Viral Spreading of Psy’s Gangnam Style Video. In ICT Innovations 2017: Data-Driven Innovation - 9th International Conference, ICT Innovations 2017, Proceedings (pp. 3-12). (Communications in Computer and Information Science; Vol. 778). Springer Verlag. https://doi.org/10.1007/978-3-319-67597-8_1