Understanding users' language selection

Code-switching in online searches

Jieyu Wang, A. Komlódi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

3 Citations (Scopus)

Abstract

Non-native English users search for information on websites that mostly present content in English. There has been increasing concern as to whether web users who speak non-native English languages can access information as effectively as native English users. Few studies have been done on how multi-lingual users search for information in two or more languages online, specifically how they switch languages in order to get satisfying search results. This research investigates the factors that impact native Chinese users' code-switching (Chinese-English) search behaviors when they seek information online and the challenges that users encounter. The methods of this research consist of two phases. In-context interviews will allow us to explore natural behaviors in the users' context in the first phase. Fifteen native Chinese participants will be recruited. A controlled eye-tracking study is planned for the second phase in order to examine different reading patterns of these bilingual web users and what web elements they focus on. Thirty native Chinese will be recruited in this phase. The research aims to explore when, how, and why users switch languages, and examine the role of languages that users select in online searches.

Original languageEnglish
Title of host publicationCHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval
PublisherAssociation for Computing Machinery, Inc
Pages377-379
Number of pages3
ISBN (Electronic)9781450337519
DOIs
Publication statusPublished - Mar 13 2016
EventACM Conference on Human Information Interaction and Retrieval, CHIIR 2016 - Carrboro, United States
Duration: Mar 13 2016Mar 17 2016

Other

OtherACM Conference on Human Information Interaction and Retrieval, CHIIR 2016
CountryUnited States
CityCarrboro
Period3/13/163/17/16

Fingerprint

Switches
Websites

Keywords

  • Code-switching
  • Eye-tracking
  • Multi-lingual search

ASJC Scopus subject areas

  • Human-Computer Interaction
  • Information Systems

Cite this

Wang, J., & Komlódi, A. (2016). Understanding users' language selection: Code-switching in online searches. In CHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval (pp. 377-379). Association for Computing Machinery, Inc. https://doi.org/10.1145/2854946.2854955

Understanding users' language selection : Code-switching in online searches. / Wang, Jieyu; Komlódi, A.

CHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval. Association for Computing Machinery, Inc, 2016. p. 377-379.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Wang, J & Komlódi, A 2016, Understanding users' language selection: Code-switching in online searches. in CHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval. Association for Computing Machinery, Inc, pp. 377-379, ACM Conference on Human Information Interaction and Retrieval, CHIIR 2016, Carrboro, United States, 3/13/16. https://doi.org/10.1145/2854946.2854955
Wang J, Komlódi A. Understanding users' language selection: Code-switching in online searches. In CHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval. Association for Computing Machinery, Inc. 2016. p. 377-379 https://doi.org/10.1145/2854946.2854955
Wang, Jieyu ; Komlódi, A. / Understanding users' language selection : Code-switching in online searches. CHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval. Association for Computing Machinery, Inc, 2016. pp. 377-379
@inproceedings{dbad9c8b0a394306b11da44a27b30969,
title = "Understanding users' language selection: Code-switching in online searches",
abstract = "Non-native English users search for information on websites that mostly present content in English. There has been increasing concern as to whether web users who speak non-native English languages can access information as effectively as native English users. Few studies have been done on how multi-lingual users search for information in two or more languages online, specifically how they switch languages in order to get satisfying search results. This research investigates the factors that impact native Chinese users' code-switching (Chinese-English) search behaviors when they seek information online and the challenges that users encounter. The methods of this research consist of two phases. In-context interviews will allow us to explore natural behaviors in the users' context in the first phase. Fifteen native Chinese participants will be recruited. A controlled eye-tracking study is planned for the second phase in order to examine different reading patterns of these bilingual web users and what web elements they focus on. Thirty native Chinese will be recruited in this phase. The research aims to explore when, how, and why users switch languages, and examine the role of languages that users select in online searches.",
keywords = "Code-switching, Eye-tracking, Multi-lingual search",
author = "Jieyu Wang and A. Koml{\'o}di",
year = "2016",
month = "3",
day = "13",
doi = "10.1145/2854946.2854955",
language = "English",
pages = "377--379",
booktitle = "CHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval",
publisher = "Association for Computing Machinery, Inc",

}

TY - GEN

T1 - Understanding users' language selection

T2 - Code-switching in online searches

AU - Wang, Jieyu

AU - Komlódi, A.

PY - 2016/3/13

Y1 - 2016/3/13

N2 - Non-native English users search for information on websites that mostly present content in English. There has been increasing concern as to whether web users who speak non-native English languages can access information as effectively as native English users. Few studies have been done on how multi-lingual users search for information in two or more languages online, specifically how they switch languages in order to get satisfying search results. This research investigates the factors that impact native Chinese users' code-switching (Chinese-English) search behaviors when they seek information online and the challenges that users encounter. The methods of this research consist of two phases. In-context interviews will allow us to explore natural behaviors in the users' context in the first phase. Fifteen native Chinese participants will be recruited. A controlled eye-tracking study is planned for the second phase in order to examine different reading patterns of these bilingual web users and what web elements they focus on. Thirty native Chinese will be recruited in this phase. The research aims to explore when, how, and why users switch languages, and examine the role of languages that users select in online searches.

AB - Non-native English users search for information on websites that mostly present content in English. There has been increasing concern as to whether web users who speak non-native English languages can access information as effectively as native English users. Few studies have been done on how multi-lingual users search for information in two or more languages online, specifically how they switch languages in order to get satisfying search results. This research investigates the factors that impact native Chinese users' code-switching (Chinese-English) search behaviors when they seek information online and the challenges that users encounter. The methods of this research consist of two phases. In-context interviews will allow us to explore natural behaviors in the users' context in the first phase. Fifteen native Chinese participants will be recruited. A controlled eye-tracking study is planned for the second phase in order to examine different reading patterns of these bilingual web users and what web elements they focus on. Thirty native Chinese will be recruited in this phase. The research aims to explore when, how, and why users switch languages, and examine the role of languages that users select in online searches.

KW - Code-switching

KW - Eye-tracking

KW - Multi-lingual search

UR - http://www.scopus.com/inward/record.url?scp=84974625329&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84974625329&partnerID=8YFLogxK

U2 - 10.1145/2854946.2854955

DO - 10.1145/2854946.2854955

M3 - Conference contribution

SP - 377

EP - 379

BT - CHIIR 2016 - Proceedings of the 2016 ACM Conference on Human Information Interaction and Retrieval

PB - Association for Computing Machinery, Inc

ER -