While customizing their products, manufacturers attempt to fulfill specific requirements of the customers within the constraints dictated by the manufacturing (design, planning and production) environment, and by the economical necessity of earning profit. This paper offers a generic framework that captures more technical features of this problem than the marketing models: in addition to customer welfare and profit maximization considerations, engineering aspects are made operational, too. Driven by the interaction between customer preferences and the reallocation of manufacturing resources, viable product families emerge from a variety of technically feasible product alternatives.
- Product development
- Production management
ASJC Scopus subject areas
- Mechanical Engineering
- Industrial and Manufacturing Engineering