Managing corporate environmental crises: building public trust through effective communications

Michael A. Berry, Dennis A. Rondinelli, G. Vastag

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Nitrokemia is a large chemical company situated on the touristed shores of Lake Balaton, Hungary. Odorous emission from an out-of-control sludge pond provoked a vociferous community response - leading to charges that blamed the company for an escalating variety of health hazards said to affect fish, wildlife, and the surrounding orchards and vineyards. The company's initial response resembled that of many U.S. companies when confronted with public complaints and questions: denial, delay and obfuscation. But, the Nitrokemia case illustrates how an environmentally responsive firm can cope effectively with public complaints about its operations. Lessons from that experience can be applied by U.S. corporations that face environmental challenges from communities.

Original languageEnglish
JournalCorporate Environmental Strategy
Volume4
Issue number1
Publication statusPublished - Sep 1996

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communication
community response
vineyard
orchard
pond
sludge
lake
fish
public building
public
Communication
Public trust
Complaints
firm
health hazard
chemical
wildlife
Charge
Fish
Hungary

ASJC Scopus subject areas

  • Strategy and Management
  • Management, Monitoring, Policy and Law

Cite this

Managing corporate environmental crises : building public trust through effective communications. / Berry, Michael A.; Rondinelli, Dennis A.; Vastag, G.

In: Corporate Environmental Strategy, Vol. 4, No. 1, 09.1996.

Research output: Contribution to journalArticle

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