Concept model is needed to represent multidisciplinary product system in recent advanced industrial product engineering. This paper is novel methodological contribution to intelligent driving of functional and logical components in system concept model of industrial product. Enhanced representation and handling of objects in requirements, functional, logical, and physical (RFLP) structured engineering model is introduced. The IEEE standardized RFLP structure integrates systems engineering (SE) methodology with physical level product modeling. The proposed method relies upon driving entities in RFLP enabled engineering model using intelligent content representation. It supposes application of configuration and extension purposed user software development capabilities within the functionality of host engineering system at implementation. Research for the proposed driving method utilized former own research results in product model related issues such as integration, high level abstraction, intelligent content definition, and human intent representation. Method is suitable for industrial, concept, or experimental product. In this paper, main elements of the contribution are structure of driving content in the background of RFLP structure represented product information, communication of content at model object driving, and means for connection between parameters of elements in the proposed model extension and in the functional and logical components of RFLP structured product model. More issues in this paper are about connection between virtual and cyber-physical product environments and application of knowledge from organized intellectual property (IP) sources at content background.