Competition of information channels in the spreading of innovations

Gergely Kocsis, Ferenc Kun

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

We study the spreading of information on technological developments in socioeconomic systems where the social contacts of agents are represented by a network of connections. In the model, agents get informed about the existence and advantages of new innovations through advertising activities of producers, which are then followed by an interagent information transfer. Computer simulations revealed that varying the strength of external driving and of interagent coupling, furthermore, the topology of social contacts, the model presents a complex behavior with interesting novel features: On the macrolevel the system exhibits logistic behavior typical for the diffusion of innovations. The time evolution can be described analytically by an integral equation that captures the nucleation and growth of clusters of informed agents. On the microlevel, small clusters are found to be compact with a crossover to fractal structures with increasing size. The distribution of cluster sizes has a power-law behavior with a crossover to a higher exponent when long-range social contacts are present in the system. Based on computer simulations we construct an approximate phase diagram of the model on a regular square lattice of agents.

Original languageEnglish
Article number026111
JournalPhysical Review E - Statistical, Nonlinear, and Soft Matter Physics
Volume84
Issue number2
DOIs
Publication statusPublished - Aug 15 2011

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ASJC Scopus subject areas

  • Statistical and Nonlinear Physics
  • Statistics and Probability
  • Condensed Matter Physics

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